Roll down
Shopping Bag

Art Direction

For lululemon's holiday 2015, we designed a premium shopper bag that can transform into more than just a daily lunch bag. The shopper bag is constructed with a heavy duty polypropylene material to withstand winter conditions, and can be  rolled down and used as a plant, fruit, book, or trinkets holder. This shopper bag came in small and large size. The bags were neutral colours so that customers would be inclined to re-use it in their homes.