SeaWheeze 2013

Graphic & Product Design

The 2013 lululemon SeaWheeze Half Marathon was inspired by vintage Canadian tourism posters. The patterns and icons are Canadiana mythical creatures who were invited to greet runners on the race route. The Canadiana theme was carried throughout the weekend event and showcased the beauty and fun of Vancouver.

This project included the designs of a runner’s medal, website, mobile app, runner’s package, clothing, promotional printed collateral, event signage, and environmental experiences.