Cactus | Summer Haze

Winner of 2019 RGD In-House Awards - Award of Distinction

This summer campaign embraced the carefree vibes of escape, adventure, and relaxation, inviting friends to reunite over fresh food and drinks on the Cactus patio. A flexible graphic system was deployed across promotional pieces, fostering a cohesive aesthetic across all in-restaurant and digital marketing materials.

Creative Direction: Bev Turner
Designers/Styling: Steph Talbot & Courtney Echlin
Photographer: Adam Chilton