Launched in collaboration with Cactus Club Cafe and Campari Group, 'Summer Sessions' was a vibrant summer campaign that ran from May to September 2023.

The campaign transported guests to a sun-kissed patio in southern Italy, immersing them in its allure. It spanned across various brand channels, featuring a homepage redesign, captivating in-store signage, enticing coasters, and an Italy trip giveaway strategy aimed at expanding social media and newsletter followers.