BLACK FRIDAY REFLECTIVE CAMPAIGN
Art Direction: Bev Turner | Designer: Emma Hands, Tierney Milne | Photographer: Miles Clark | Copywriter: Tyler Jones
For 2015 Black Friday, lululemon released a special edition product line that featured 360-degree reflectivity. This digital campaign highlighted the product's technical features and made running in the dark look really safe and extremely badass. Assets appeared on the website, social media, and lululemon’s weekly email.
As an Art Director, I was responsible for guiding the creative vision and storytelling opportunities to best showcase the technical nature of the product as well as create a captivating visual story.