Cactus | Summer Haze
This summer campaign fully embraced the carefree vibes of escape, adventure, and relaxation, inviting friends to reconnect and reunite over fresh, delicious food and refreshing drinks on the inviting Cactus patio. A flexible graphic system was thoughtfully deployed across all promotional pieces, effectively fostering a cohesive aesthetic that harmonized the look and feel across both in-restaurant and digital marketing materials.
Creative Direction: Bev Turner
Designers/Styling: Steph Talbot & Courtney Echlin
Photographer: Adam Chilton