Cactus x Aperol | Spritz Summer Sessions

Launched in collaboration with Cactus Club Cafe and Campari Group, 'Summer Sessions' was a vibrant summer campaign that ran from May to September 2023.

The campaign effectively transported guests to a sun-kissed patio nestled in the beautiful landscapes of southern Italy, fully immersing them in its charming allure. It spanned across numerous brand channels, featuring a thoughtfully designed homepage redesign, captivating in-store signage that drew attention, enticing coasters that engaged customers, and a well-planned Italy trip giveaway strategy aimed at significantly expanding both social media and email subscribers.