Lululemon | This Is Yoga.

lululemon’s first 360 global brand campaign that launched across North America, Australia, Asia and Europe. The campaign took yoga "off the mat" and into real life by sharing inspiring stories from the brand’s collective that honoured the power of practice in its many different forms.

“This Is Yoga.” featured a group of creatives and reflected on real stories living in practice throughout the world, including US professional beach volleyball player Kerri Walsh Jennings; Brooklyn-based artist CJ Hendry; drummer Atom; Mexican dancers House of Apocalipstick; Vancouver Capoeira athlete and instructor Jian Pablico; London rapper P Money; and US surfer Maddie Peterson.