SeaWheeze Half Marathon
SeaWheeze is an annual half marathon hosted by lululemon in it’s hometown in Vancouver. This weekend long event is truly lululemon’s biggest brand showcase. In 2018 it drew in 10,000 enthusiastic runners. The race featured a breathtaking run along the seawall, a weekend filled with invigorating yoga sessions, and a grand finale concert in the heart of Stanley Park.
In its sixth year, we've amplified the fun factor with vibrant creative that celebrated the iconic Pacific Northwest scenery and the energetic essence of the SeaWheeze community.
Creative Direction: Bev Turner,
Veronica Stark, Dan O’Leary,
Anthony Hooper
Designer: Nikki Stephens
Copywriter: Alyssa Free, Ali Hackett
Illustration: Tom Abbiss Smith