Lululemon | Lights Out, Let’s Go

A Black Friday digital campaign is set to spotlight a unique, limited-edition collection of workout gear that prominently features an innovative snakeskin-reflective print pattern. This exclusive line not only combines style and functionality but also adds a touch of contemporary flair to your fitness wardrobe.

Art Direction: Bev Turner
Designers: Emma Hands, Tierney Milne
Photographer: Miles Clark
Copywriter: Tyler Jones